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📨Mail Aliases: What & Why

Mail aliases are alternate email addresses that deliver to the same mailbox.


They let you:


  • Filter & organize incoming mail
  • Track where sign-ups/newsletters come from
  • Protect your real address
  • Quickly disable an address by removing the alias


Alias methods vary by provider—below are some common tricks and platform specifics.



Gmail Tricks


1. “Plus” Subaddressing ➕


Gmail ignores anything between your username and the @.


  • Format: yourname+tag@gmail.com
  • Example:


  realname@gmail.com
realname+shopping@gmail.com → goes to realname@gmail.com
realname+work@gmail.com → goes to realname@gmail.com
  • Use Cases:


  • Newsletter sign-ups: you+newsletter@gmail.com
  • Automated filtering: label all you+shopping@… as “Shopping”


2. “Dot” Ignoring • • •


Gmail also ignores periods in the username part.


  • Any of these are equivalent:


  your.name@gmail.com
y.ourn.ame@gmail.com
yourname@gmail.com
  • Trick: Use different dot-patterns to test where spam or leaks originate.



Other Consumer-Level Aliasing


  • Fastmail & ProtonMail: support full subaddressing (+tag) and custom domains.
  • Catch-all Addresses: set up *@yourdomain.com to route everything to one mailbox (great for testing but beware of spam).



Enterprise Use Cases


Microsoft Exchange & Office 365


  • Proxy Addresses (Aliases):


  • You can assign up to 400 SMTP proxy addresses per mailbox (including the primary address).
  • Supports multiple domains (e.g., user@primary.com, user@aliasdomain.com).
  • How to Add an Alias (Exchange Admin Center):


  1. Open Exchange admin center → Recipients → Mailboxes.
  2. Select the user and click Email address.
  3. Click + Add email address, choose SMTP, and enter the new alias.
  4. Save changes.
  • Office 365 (Microsoft 365) Portal:


  1. Go to Users → Active users.
  2. Select user → Manage username and email.
  3. Under Aliases, click Add alias, enter it, then Save.
  • Distribution Groups & Shared Mailboxes:


  • Use when you need multiple people to receive mail to a single address (e.g., support@, sales@).
  • Shared mailbox quotas and permissions managed separately from user mailboxes.


Other Enterprise Platforms


Platform

Alias Limit

Notes

Google Workspace

essentially unlimited + subaddressesÂą

No GUI for SMTP proxies; use plus addresses or domain aliases

Office 365

400 proxy SMTP

GUI and PowerShell support for bulk operations

Zimbra

unlimited

Supports both alias and forwarding rules

Postfix (self-host)

unlimited

Configure virtual_alias_maps in main.cf



Best Practices & Tips âś…


  1. Use consistent tags


  • e.g., user+clientA@…, user+clientB@…
  1. Automate filtering


  • In Gmail/Workspace, create filters based on +tag → auto-label/archive.
  1. Monitor alias usage


  • If an alias starts receiving spam, you can disable it or add it to a blocklist.
  1. Document aliases in your KB


  • Keep a table of active aliases and their purpose, especially in larger orgs.



¹ Plus-addressing in Workspace can’t be disabled and works across all Google services.


Updated on: 17/12/2025

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