Skip to main content

📨Mail Aliases: What & Why

Mail aliases are alternate email addresses that deliver to the same mailbox.

They let you:

  • Filter & organize incoming mail
  • Track where sign-ups/newsletters come from
  • Protect your real address
  • Quickly disable an address by removing the alias

Alias methods vary by provider—below are some common tricks and platform specifics.


Gmail Tricks

1. “Plus” Subaddressing ➕

Gmail ignores anything between your username and the @.

  • Format: yourname+tag@gmail.com
  • Example:
  realname@gmail.com
  realname+shopping@gmail.com → goes to realname@gmail.com
  realname+work@gmail.com → goes to realname@gmail.com
  • Use Cases:

  • Newsletter sign-ups: you+newsletter@gmail.com

  • Automated filtering: label all you+shopping@… as “Shopping”

2. “Dot” Ignoring • • •

Gmail also ignores periods in the username part.

  • Any of these are equivalent:
  your.name@gmail.com
  y.ourn.ame@gmail.com
  yourname@gmail.com
  • Trick: Use different dot-patterns to test where spam or leaks originate.

Other Consumer-Level Aliasing

  • Fastmail & ProtonMail: support full subaddressing (+tag) and custom domains.
  • Catch-all Addresses: set up *@yourdomain.com to route everything to one mailbox (great for testing but beware of spam).

Enterprise Use Cases

Microsoft Exchange & Office 365

  • Proxy Addresses (Aliases):

  • You can assign up to 400 SMTP proxy addresses per mailbox (including the primary address).

  • Supports multiple domains (e.g., user@primary.com, user@aliasdomain.com).

  • How to Add an Alias (Exchange Admin Center):

  1. Open Exchange admin center → Recipients → Mailboxes.
  2. Select the user and click Email address.
  3. Click + Add email address, choose SMTP, and enter the new alias.
  4. Save changes.
  • Office 365 (Microsoft 365) Portal:
  1. Go to Users → Active users.
  2. Select user → Manage username and email.
  3. Under Aliases, click Add alias, enter it, then Save.
  • Distribution Groups & Shared Mailboxes:

  • Use when you need multiple people to receive mail to a single address (e.g., support@, sales@).

  • Shared mailbox quotas and permissions managed separately from user mailboxes.

Other Enterprise Platforms

Platform Alias Limit Notes
Google Workspace essentially unlimited + subaddresses¹ No GUI for SMTP proxies; use plus addresses or domain aliases
Office 365 400 proxy SMTP GUI and PowerShell support for bulk operations
Zimbra unlimited Supports both alias and forwarding rules
Postfix (self-host) unlimited Configure virtual_alias_maps in main.cf

Best Practices & Tips ✅

  1. Use consistent tags
  • e.g., user+clientA@…, user+clientB@…
  1. Automate filtering
  • In Gmail/Workspace, create filters based on +tag → auto-label/archive.
  1. Monitor alias usage
  • If an alias starts receiving spam, you can disable it or add it to a blocklist.
  1. Document aliases in your KB
  • Keep a table of active aliases and their purpose, especially in larger orgs.

¹ Plus-addressing in Workspace can’t be disabled and works across all Google services.


Was this article helpful?

More in FAQ

Not finding what you are looking for?

Chat with us or send us an email. Chat is open 24/7 through the bubble at the bottom right.

Send us an email