📨Mail Aliases: What & Why
Mail aliases are alternate email addresses that deliver to the same mailbox.
They let you:
- Filter & organize incoming mail
- Track where sign-ups/newsletters come from
- Protect your real address
- Quickly disable an address by removing the alias
Alias methods vary by provider—below are some common tricks and platform specifics.
Gmail Tricks
1. “Plus” Subaddressing ➕
Gmail ignores anything between your username and the @.
- Format:
yourname+tag@gmail.com - Example:
realname@gmail.com
realname+shopping@gmail.com → goes to realname@gmail.com
realname+work@gmail.com → goes to realname@gmail.com
-
Use Cases:
-
Newsletter sign-ups:
you+newsletter@gmail.com -
Automated filtering: label all
you+shopping@…as “Shopping”
2. “Dot” Ignoring • • •
Gmail also ignores periods in the username part.
- Any of these are equivalent:
your.name@gmail.com
y.ourn.ame@gmail.com
yourname@gmail.com
- Trick: Use different dot-patterns to test where spam or leaks originate.
Other Consumer-Level Aliasing
- Fastmail & ProtonMail: support full subaddressing (
+tag) and custom domains. - Catch-all Addresses: set up
*@yourdomain.comto route everything to one mailbox (great for testing but beware of spam).
Enterprise Use Cases
Microsoft Exchange & Office 365
-
Proxy Addresses (Aliases):
-
You can assign up to 400 SMTP proxy addresses per mailbox (including the primary address).
-
Supports multiple domains (e.g.,
user@primary.com,user@aliasdomain.com). -
How to Add an Alias (Exchange Admin Center):
- Open Exchange admin center → Recipients → Mailboxes.
- Select the user and click Email address.
- Click + Add email address, choose SMTP, and enter the new alias.
- Save changes.
- Office 365 (Microsoft 365) Portal:
- Go to Users → Active users.
- Select user → Manage username and email.
- Under Aliases, click Add alias, enter it, then Save.
-
Distribution Groups & Shared Mailboxes:
-
Use when you need multiple people to receive mail to a single address (e.g.,
support@,sales@). -
Shared mailbox quotas and permissions managed separately from user mailboxes.
Other Enterprise Platforms
| Platform | Alias Limit | Notes |
|---|---|---|
| Google Workspace | essentially unlimited + subaddresses¹ |
No GUI for SMTP proxies; use plus addresses or domain aliases |
| Office 365 | 400 proxy SMTP | GUI and PowerShell support for bulk operations |
| Zimbra | unlimited | Supports both alias and forwarding rules |
| Postfix (self-host) | unlimited | Configure virtual_alias_maps in main.cf |
Best Practices & Tips ✅
- Use consistent tags
- e.g.,
user+clientA@…,user+clientB@…
- Automate filtering
- In Gmail/Workspace, create filters based on
+tag→ auto-label/archive.
- Monitor alias usage
- If an alias starts receiving spam, you can disable it or add it to a blocklist.
- Document aliases in your KB
- Keep a table of active aliases and their purpose, especially in larger orgs.
¹ Plus-addressing in Workspace can’t be disabled and works across all Google services.